Date and Time
Tuesday Feb 18, 2014
11:30 AM - 1:30 PM CST
2/8/14
11:30-1;30 pm
Location
Las Palmas, Mundelein
26228 N Il Route 83
Mundelein, IL 60060
(847) 949-7900
Fees/Admission
RSVP Advance $25 members / $30 non members and at the door
(includes luncheon, networking, program, tax and gratuities)
Description
Speaker: Linda Siete, Paddock Publications Reflejos (bilingual weekly publication)
Topic: "Understanding Cultural Preferences"
The presentation is about removing blinders – blinders keep us so focused in one direction and sometimes we don’t see the opportunities around us…also keeps us from trying new waters…
The presentation is about how businesses need to understand or at least think about how cultural preferences impact attracting new business…when we don’t know or completely understand things like – not all phrases we are comfortable with translate into other languages and have the same meaning…how translations on Google are not the most accurate at all…understanding the buying habits that may differ from what we know in general market
It is all about understanding and embracing the differences we meet every day – especially within the Latino culture because this demographic is growing and has grown so quickly. So, through a very relaxed and interactive presentation, I help businesses remove doubts and fears and have just a better understanding, then the choice of course is their’s.
It’s about sharing information, which then opens so many new doors.
Menu: Mexican Buffet
Linda Siete | Manager, Sales & Operations
lsiete@reflejos.com | 847.806.1411 | fax 847.806.1112
Reflejos| 155 E. Algonquin Road | Arlington Heights, IL 60005
www.facebook.com/reflejosnewspaper
Twitter: @ReflejosNews
