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Date and Time
Friday Nov 6, 2026
9:00 AM - 12:00 PM CST
Friday, November 6th 9am-12pm
Location
Hotel Indigo, Vernon Hills
Fees/Admission
$79
Description
SESSION 1
Stop People-Pleasing Yourself
Out of Business
Build the self-trust and confidence to sell
Led by Emma Mulvany, Women's Empowerment Mentor
Emma takes you past the sales strategy to the sticky part that comes after it. What happens when being the CEO your business needs bumps up against the parts of you that learned it was safer to be liked, helpful, agreeable, or small?
Because sometimes you need more than strategy. You may know you should raise the price, make the offer, follow up, say no, take up more space, or stop over-delivering.
And it still feels really hard.
That's what Emma calls the Sovereignty Gap: the space between what you know your business needs and what you actually feel safe enough to do.
You'll:
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Spot where sales resistance is actually self-protection, and not procrastination or a lack of discipline
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Meet the Good Girl, People Pleaser, and Self-Sacrificer patterns that run your pricing, boundaries, visibility, and sales
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Identify your personal severance points: the moments you stop trusting yourself and hand your authority to clients, prospects, collaborators, or what you think you're supposed to do
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Experience sovereignty as something you can feel and practice, not another mindset slogan
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Practice a concrete tool for rebuilding self-trust when selling, leading, or making uncomfortable CEO decisions
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Leave with a repeatable way to ask: what does my business need from me right now, and what part of me is afraid to do it?
SESSION 2
Sales Isn't a Scary Word
The three conversations that turn connections into clients
Led by Malinda Leonard, founder of Grateful Connections
Emma will have just helped you find the moment you go quiet. This session gives you the words for it, in a process simple enough to remember in the middle of a networking event.
No tight scripts, no overcoming objections, and nothing that would turn you into the pushy salesperson you've worked so hard not to become. Just good questions, a clear sense of the problem you solve, and three small asks.
And yes, you'll watch me get a conversation wrong first, the way I actually did, and then watch me fix it.
This is an interactive session, not a lecture.
You'll:
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Describe the problem you solve in one or two sentences, from your client's side, so you know exactly what you're listening for
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Use the Art of REAL Conversation and a couple of gentle signal questions to tell whether the woman in front of you could be a client, a referral, or simply a great connection
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Ask for the next conversation instead of the sale, and keep the follow-up in your hands instead of hers
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Ask for referrals in a way that makes people actually think of a name
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Use five fit questions to find out whether a lead is truly a good fit before you ever talk price
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Say your price, ask "Do you think this would be a good fit?", and know exactly what to say when she tells you she needs to think about it
